Knowing something about our users is necessary to ensure that our service is continually improved.
We need to build an accurate picture of the needs and wishes of our users, and to be able to communicate with you.
You may also choose to email us or make contact with us in other ways. We endeavour to explain to you why we would like this information and what we do with it at each stage.
If you have any financial dealings, for instance if you make purchases with our trading partners on co-branded Websites, the information you submit will be disclosed to us and to relevant third parties, for example suppliers of goods and services and our web service providers.
Please do not submit your personal information to us if you do not want us to collect it.
We automatically collect some data about our users' browsing actions and patterns.
We never disclose your personal details but group you into anonymous audience segments with other users who have the same interests.
We do this using web beacons or cookies through a number of carefully selected, trusted third parties.
It also helps us develop the Website and audit its use.
The information about you as an identifiable individual, including contact details, may be used in a number of ways, including: * Verifying your identity (for example when you return to the Website) * Personalising your visits to the Website and developing the design and style of the Website to improve the services provided to you * Informing you about the latest changes to the Website, or products, services or promotional offers that you might find interesting * Dealing with, and responding to you about, a comment you have submitted for or on our message boards, blogs and other such user generated content facilities * Enabling you to share our content with others using social media or email * Communicating (and personalising such communication) with you * Informing you if you have been successful in any Website competitions or promotions * Compiling customer reviews * Conducting market research * Sending a product to your home address Will I receive spam? We will only send you emails or other marketing messages where you have signed up to receive these.
That enables us to offer a service that is relevant and truly interactive, which is what our users expect.
It also helps us to maintain the greatest possible free-to-user access to the Website.